Cal-Surf is totes capitalizing on the new long board trend for urbanisters. I’ve heard Twitterland observing the trend explode since our warmer days arrived. Pictured above are newly arrived GoldCoast Long Boards.

Checking up on Vs. Social Standard, looks like Mr. Shim is still feverishly focused on his bike trick and bike building shop. Often these dudes can be caught perusing vertically challenged plazas after hours (when honestly everyone in the Financial District goes home including security).

Vs. of course has been offering new threads and items. Their new Chrome-inspired Fabric Horse urban utility belts hold bike locks, keys and more. It’s kind of like the hipster fanny pack. Also in are Benny Gold offerings at the Uptown store. BG is a fresh emerging brand from San Francisco which combines graphics and fabrics in clean and original designs.